You want to put the cookies on the lower shelf for the children. You want to get the Gospel across in a way that they can easily understand and receive the Message. On the best tone.

When you're telling the greatest Story on earth ..do you want to use the academic lingo of a professor in graduate school? Maybe with postgraduate students, but not with those you daily encounter.

Go into homes and listen to how a warm-hearted effective mother helps and instructs her own children.

Sure, that's what Martin Luther did before he translated and taught the Bible in the language of the common people of Germany.