Simple, imperative, and clear. "Truly, truly, I tell you, whoever hears My word and believes Him who sent Me has eternal life and will not come under judgment. Indeed, he has crossed over from death to life." ~ Jesus via John 5:24
"For God so loved the world that He gave His one and only Son, that everyone who believes in Him shall not perish but have eternal life." v.3:16
There comes a moment when we all must realize that life here is short, and in the end the only thing that really counts is not how others see us, but how God sees us.